Skip to main content

An Open Letter to Clothing Retailers: I’m a plus size lady and I’m mad as hell

To Whom it May Concern ( Old Navy, Target, Forever 21, Charlotte Russe, Wet Seal, etc.):

As a plus size woman I have been forced to purchase the majority of my clothes online for the past 15-20 years. This has resulted in ill fitting clothing that often couldn’t be returned easily, being forced to wear a color I didn’t order because it simply shipped incorrectly and my size in the color I ORIGNALLY ordered is out. (No notes by the way) and to top the proverbial cake: Recieving my package of clothes with item missing because they sold out faster than I could check out. (I’m looking at YOU Old Navy, I want my damn vegan leather moto jacket, right now! Promises were made! Promises were broken!) In Short we want things that are #instyleandinstore

In all seriousness not having the ability to try on clothes in store has a detrimental impact not only to consumers who would love to wear your products, but it also misses a great opportunity to boost your same store sales figures. Imagine catering to a whole new demographic of women and men who were super excited to be able to sport YOUR new line because you cared enough to make the experience worth while, make sure dressing rooms had good lighting, that plus size clothing was easily accessible and noticeable but not hidden in the back of the store. Brand loyalty is a dying concept but this demographic is known for its fierce loyalty to brands and cuts that are universally flattering. If you listen to the average sized American (who is plus sized) you’ll hear three resounding refrains: 

1.) We want clothes in our size, not one size too big or small, there’s no need for “aspirational” brands anymore, we all come in a variety of sizes and the ridiculous notion that larger sizes are “lesser than” is over. We don’t need your drama, you can keep it and your stupid heroin chic too. The idea that you shouldn’t cater to Plus apparel because it’s “temporary” and people are just going to lose weight and will only then invest in clothes is also misguided. I’m fat, that doesn’t mean I go to the office everyday in sweats. I still have to run meetings you jabronis, I need work shirts, skirts and suits just like a “straight” sized person does. I’m might lose weight, but if your line is inclusive then you’ve just made double the money dummies!

2.) Stop putting Plus Sizes next to Maternity sizes. We hate this, stop it, stop it now. I am not pregnant, I don’t want people assuming I am pregnant, move it away. When I become pregnant I’ll let you know okay?

3.) Having your ENTIRE line of plus size clothes in store with a variety of styles helps people know what looks good on them. It also encourages people to impulse shop in YOUR store because they know they can find things there. Online shopping might be time saving, but there’s plenty of time for me to rethink my purchase and if I really need that extra graphic tee, if I was in the store I’d already be trying to find some jeans to pair it with. You’re losing money left and right by ignoring this demographic. Old Navy says it was “trying to get Plus size right” by finding out what worked online, really it took over 10 years for this? I REMEMBER when ON have plus sizes in store and I loved it! For the first time I could wear the same cute clothes my classmates we’re wearing and I was a freshman in college and had two jobs with disposable income. My closet was all Old Navy because that’s the store I could go to and try things on. When they stopped carrying it in stores, I became a devoted Torrid shopper even though at the time their more goth aesthetic wasn’t really my bag, but guess what they had pants I could try on. 

So in Conclusion Dear Retail Buyer: Stock your shelves with inclusive lines from XS to 5X and start using models that actually look like the people buying your clothes, in fact Model Search campaigns are fantastic marketing vehicles for inclusive lines. Be the retailer who FINALLY starts treating all customers with the care and attention they deserve. If you don’t we will simply have to start our own brands and stores that will and make no mistake, hell hath no fury like a fashionista scorned.

-Chubby Girl In The World
Mrs. Stefanie Hines

Comments

Popular posts from this blog

Winter is coming...

So my fiance and I are obsessed with Game of Thrones. We love Danny, hate Jofferey and yes I read the f@uking books! So winter is here, I've been snowed in for three days here in Wilsonville,OR with one of the largest snow storms to hit the area since 1996. So in order to keep from getting cabin fever I've decided to share with you lovlies the pieces which I'm currently coveting from Igigi and a new source I found called Navbi (much more expensive, think Nordstroms for plus sizes).  I also wanted to make you aware (as if you didn't know) how awesome some modcloth stuff is. I just purchased the travel day skirt on sale for 14.99, we do love a bargain.

Things drool worthy from Igigi:


Zola Dress $118 I imagine mysels as Reese witherspoon in this dress, cute, quirky and loveable.
garnet dress in black, perfect for office or cocktails. I imagine the model as a Bond girl, with a thigh holster and .22 tucked inside her dress.
Cadence Dress $118.
I think I could take over the wor…

Shout out to local businesses!- Please support local and homegrown plus size friendly business in your area! This is the Portland edition

If you're in Portland Metro area do not miss out on going to two shops one in Northwest called Fat Fancy which has killer vintage and new styles for the plus size retro princesses out there and in the Southeast there is Savvy Plus run by the beautiful and awesome Gaya (I'm not sure if I spelled that right! Someone please correct me if I'm wrong).

Fat Fancy- great for both men and women and the funky little shop is right in the heart of downtown Portland so it's a great destination if you're on the Northwest side of town and wanna do some shopping. My favorite piece I got there is the amazing graphic crop top I use over camis. The girls who work here are amazing at making you feel comfortable and helping you find exactly what you're looking for.

Savvy-Plus has been and will continue to be my first destination when shopping for casual and career wear. I went in yesterday and was so excited about all the new things, the inventory is constantly changing so go in at…

Overcoming the "I'm too fat for this."

I have not been posting lately due to many reasons, I'm back in school, I'm working full time again and I've been stuck in a depressive cycle in which I overeat, condemn myself for being a glutton tell myself I'll never amount to anything and then overeat again to make myself feel better. Wow, that sound really crazy when I say it like that. But so many women I know have told me the go through exactly the same thing. We lie awake at night thinking about all the terrible things we did to our bodies that day. I had McDonalds and Taco Bell all in the same day; word to the wise don't do this.

Tomorrow I have to go out networking, normally this is a chance for me to increase our connections or strengthen ones we already have and hopefully broker us more deals in the process but really it's about relationship building and frankly I've been pretty terrible at it lately. Why has my performance decreased so drastically? Because I don't think I deserve to be ther…