Skip to main content

The Size Inclusive Revolution- A new definition of woman


                                   Why Size Inclusivity is the Natural Evolution of Fashion

Remember the name Liroy Choufan. Choufan wrote an Op-ed for Business of Fashion.com (link Here to original article). His article is about why he believes the Plus Size fashion revolution will fail and he likens fashion to religion, exclusionary by design and based on faith rather than fact. He goes on to lecture the reader that it’s not exclusionary brands or designers we should blame but ourselves for “the devil” of exclusion is really us.

Choufan actually believes that fashion requires something being “in” or “out” what bull shit. Do we look at someone twice when they dress in hyper color pants and splatter overalls? Sure but it’s because the outfit is bold, we don’t label that person as “out”, what an antiquated idea. Fashion is and always has been an expression of self ; not a club to which someone belongs. If your idea of fashion is that there are those who are “worthy” of it and those who are not, the problem is you not the idea of fashion.

  To absolve brands and designers who have purposefully restricted their lines to only the horribly named “straight sizes” is proof of Choufan’s own adherence to the exclusion as fashion model. Of course designers and brands are responsible for who they choose to serve. Not only is restrictive sizing in the name of “aspirational branding” antiquated it’s also economically idiotic.

The Plus size clothing market is estimated to be worth 250 billion dollars world wide. Most American women are size 16 and up. Now when designers choose to turn away Plus size dollars they are making a statement of who is worth their consideration. Choufan also forgets that the exclusionary model of fashion has been systematically and relentlessly enforced by designers and industry marketing teams for decades. Policing bodies has been the modus operandi of the fashion machine for as long as advertisements have existed.

No matter what your size it’s probably not right according to the old fashion model, you’re either too skinny or too fat, no woman or man is ever right according to this model. The exclusionary model of fashion perpetuates the sinister agenda of making both men and women feel like they are not good enough as they are and need to purchase “worthiness”.  It’s time to finally put this outdated model of fashion out to pasture and shoot it until it bleeds out every non-organic poly blend fiber of its being.

Fashion is a celebration of color and texture and structure that has a million influences and a language that can resonate around the globe. Fashion is a collaborative art that has no need for self-imposed exclusion rules. Women and men alike are tired of being told what they should look like and are seeking retailers who actually make clothing to meet them where they are. Ultimately consumers will the saviors of Fashion. 

Whether Choufan likes it or not Size Inclusivity is on the horizon with companies like Jcrew expanding their line up to 5x soon. Jason Wu is dropping a Fall line for Elloquii this year, and let’s not forget Mr. Christian Siriano on the couture end. The game is changing because consumers are demanding change, this evolution is inevitable and far from dead.

Long Live Fashion For ALL

- Stefanie Hines
CGINTW

Comments

Popular posts from this blog

Winter is coming...

So my fiance and I are obsessed with Game of Thrones. We love Danny, hate Jofferey and yes I read the f@uking books! So winter is here, I've been snowed in for three days here in Wilsonville,OR with one of the largest snow storms to hit the area since 1996. So in order to keep from getting cabin fever I've decided to share with you lovlies the pieces which I'm currently coveting from Igigi and a new source I found called Navbi (much more expensive, think Nordstroms for plus sizes).  I also wanted to make you aware (as if you didn't know) how awesome some modcloth stuff is. I just purchased the travel day skirt on sale for 14.99, we do love a bargain.

Things drool worthy from Igigi:


Zola Dress $118 I imagine mysels as Reese witherspoon in this dress, cute, quirky and loveable.
garnet dress in black, perfect for office or cocktails. I imagine the model as a Bond girl, with a thigh holster and .22 tucked inside her dress.
Cadence Dress $118.
I think I could take over the wor…

Overcoming the "I'm too fat for this."

I have not been posting lately due to many reasons, I'm back in school, I'm working full time again and I've been stuck in a depressive cycle in which I overeat, condemn myself for being a glutton tell myself I'll never amount to anything and then overeat again to make myself feel better. Wow, that sound really crazy when I say it like that. But so many women I know have told me the go through exactly the same thing. We lie awake at night thinking about all the terrible things we did to our bodies that day. I had McDonalds and Taco Bell all in the same day; word to the wise don't do this.

Tomorrow I have to go out networking, normally this is a chance for me to increase our connections or strengthen ones we already have and hopefully broker us more deals in the process but really it's about relationship building and frankly I've been pretty terrible at it lately. Why has my performance decreased so drastically? Because I don't think I deserve to be ther…

Shout out to local businesses!- Please support local and homegrown plus size friendly business in your area! This is the Portland edition

If you're in Portland Metro area do not miss out on going to two shops one in Northwest called Fat Fancy which has killer vintage and new styles for the plus size retro princesses out there and in the Southeast there is Savvy Plus run by the beautiful and awesome Gaya (I'm not sure if I spelled that right! Someone please correct me if I'm wrong).

Fat Fancy- great for both men and women and the funky little shop is right in the heart of downtown Portland so it's a great destination if you're on the Northwest side of town and wanna do some shopping. My favorite piece I got there is the amazing graphic crop top I use over camis. The girls who work here are amazing at making you feel comfortable and helping you find exactly what you're looking for.

Savvy-Plus has been and will continue to be my first destination when shopping for casual and career wear. I went in yesterday and was so excited about all the new things, the inventory is constantly changing so go in at…